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Episode 3 – Sian Elvin

Sian Elvin, award winning journalist of myLondon fame goes hard on press releases – and how charities don’t know how the system works! Hear from Sian on getting the right tone and content in press releases to pique the interest of the frustratingly busy journo (local or otherwise) who just wants to crack on with the next big story!

Follow Sian on Twitter! 

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