Sian Elvin, award winning journalist of myLondon fame goes hard on press releases – and how charities don’t know how the system works! Hear from Sian on getting the right tone and content in press releases to pique the interest of the frustratingly busy journo (local or otherwise) who just wants to crack on with the next big story!
Emily Casson, Digital Fundraising Guru at Cats Protection and, according to Andy, more of a Twitter profile than a person, has had enough of viral! Emily takes us through the challenges of starting a, mostly remote, team of digital marketers and has transformed digital fundraising at Cats Protection. But alas, she still can’t make it go viral! Andy chats about Eurovision (for some reason), asks what TikTok is and Tom wants to know why blockchain is still a thing. Follow Emily on Twitter – @EmilyCasson Based in the North East? Get yourself over to the Fundraising Conference!
We’re joined by Morgan Kainth, philanthro-nerd and all-round awesome person, who’s on a crusade to fix transparency. We chat to her about all things impact as we dissect the disconnect between beneficiaries and those in charge. Enjoy!